Real work, not mockups.
This is early. Right now there is one completed project and the background on why I started this. More will be added as client work gets done.
Pediatric OT Practice · Website Build · Fairfield County, CT
Wiggles & Giggles OT, built for my sister when she launched her practice.
Laura Donato (my sister) is a licensed OTR/L. When she and her partner Melissa launched their in-home pediatric OT practice in Fairfield County, they had no website, no way to track where inquiries were coming from, and were handling everything over text and email. The stuff that is easy to let slide when you are busy seeing patients.
I built the site, set up a referral tracker to log every inbound inquiry by source and date, and put together a competitive landscape of OT practices in the area: who was taking new patients, what they charged, and where the coverage gaps were. The site is organized around how families search, by what their kid is struggling with, not clinical taxonomy. Insurance info is on the front page. The contact form captures the details Laura needs to follow up without playing phone tag.
They now serve 8 communities across Connecticut, have two licensed OTRs on the team, and offer a free initial consultation. The site is live at wigglesandgigglesot.com.
Background
Why I built this, and why pediatric therapy specifically.
I am an Administrative Fellow at a large health system in Boston, working alongside executive leadership on market and operational decisions. I have an MHA from Tulane, and before Boston I was doing strategy and analytics work at a health system in Connecticut.
My sister Laura is an OT. She runs Wiggles & Giggles OT in Fairfield County. My brother is a PT. Helping Laura launch her practice is what started all of this. I saw what it actually took to get a small clinic off the ground without the infrastructure a larger organization would have: the website, the referral tracking, knowing your local market. None of it is technically hard. It just takes time, and most practice owners do not have it.
That gap is what Relaunch Digital is built on. I take on a small number of clients and do the work myself.
Full background ↗Want to be the next one on this page?
Tell me about your practice. I will give you an honest answer about whether I can help.