The person behind the work.
I am not a software company. I am one person with a background in healthcare strategy who decided to use it to build better tools for independent pediatric therapy practices.
I work in healthcare strategy. This is what I do with that.
My day job is in healthcare strategy at a large health system in Boston, working alongside executive leadership on market and operational decisions. That means I spend a lot of time around analytics teams, market intelligence platforms, and competitive landscape work. The kind of infrastructure that helps a large organization understand its market and make decisions. Most independent practices have none of that.
I have a Master's in Healthcare Administration from Tulane, and before Boston I was doing strategy work at a health system in Connecticut. I have also worked directly with pediatric therapy clinics on operations and growth. The common thread: the practices doing the best clinical work often have the worst visibility into their own market.
Why pediatric therapy specifically
My sister is an occupational therapist. My brother is a physical therapist. I helped my sister start her own pediatric OT practice, which meant building the website, setting up a way to track referrals, figuring out the local competitive landscape, and getting the operational basics in place. That project is what Relaunch Digital grew out of.
Pediatric OT, PT, speech, and ABA practices are doing genuinely important work. The families who need these services often already have a lot on their plate. The clinicians running these practices usually carry more administrative burden than they should. Better tools do not fix that entirely, but they help. And I know exactly what better looks like from spending years at the organizations that have it.
What I actually built for my sister's practice
When she launched, she had no website, no way to track where inquiries were coming from, and was handling everything over email and text. I built her a site, set up a simple tracker to log inquiry to enrollment, put together a referral tracking system tied to her schedule, and ran a one-page competitive scan of every OT practice within 15 miles. That work is what Relaunch Digital is built on.
Why I am doing this alongside my day job
I am not leaving healthcare strategy. I am applying it. What I build for clients is directly informed by what I see working at large health systems, and shaped by the reality of what an independent practice owner can actually manage day to day. I take on a small number of clients and do the work myself. No subcontractors, no account managers.
If you are running a pediatric therapy practice and want a better website, a clearer picture of your local market, or automations that remove repetitive work from your staff's plate, that is exactly what I do.
Want to work together?
Tell me about your practice. I will respond personally within a business day.